At Fotografiska Shanghai
When people haven’t woke up from Marco Brambilla’s work paying homage to the rock legend Elvis Presley shown during legendary U2 concert for the opening of the massive Madison Square Garden Sphere in Las Vegas, the dream has come to reality. Marco Brambilla’s Double Feature will be presented for the first time in China in collaboration with Fotografiska. The exhibition will be exhibited at the Fotografiska Shanghai from June 22th to October 7th, 2024.
Renowned for his intricate re-contextualizations of popular imagery and pioneering use of digital imaging technologies, video artist Marco Brambilla's captivating Megaplex series’ video collages invite audiences on a thought-provoking journey to explore the boundaries of pop culture.The video works use video collages of classical Hollywood films to create new meanings and explore tensions between reality and illusion. Assembled in gigantic video projections, the works create a whole new immersive cinematographic experience.
Double Feature echoes the nostalgic practice of a long discontinued motion picture industry phenomenon; the programming of two films instead of the modern single-feature screening. The exhibition unveils two extraordinary pieces that showcase Brambilla's mastery of visual storytelling and digital art through his Megaplex series: Heaven’s Gate (2022) and King Size (2023).
Marco Brambilla is both an artist and a full-feature film director, an experience which he gained while working in Hollywood and which now transpires in much of his further artist work. Known for his elaborate re-contextualization of popular imagery, as well as his pioneering use of digital imaging technologies in video installation and art, Brambilla is devoted to exploring the history and influence of pop culture, or how images commodify human experiences through over-saturation.
His creative themes mainly concentrate on consumerism concepts, popular images and human history, collective storytelling consciousness.
