Froge by Ellie Pritts - bitforms gallery

Froge2024

Resin fiberglass23 5/8 x 34 1/4 x 34 1/4 in / 60 x 87 x 87 cm

Nostalgia, and its reinterpretations through technology, is a driving force behind the work of Ellie Pritts. Taking inspiration from aesthetics of the past, such as psychedelia of the 1960s and the '80s neon hues, Pritts infuses her Froge with the spirit of the late '90s and early aughts. Lisa Frank’s bright colors and endearing details are combined with the biology bending narratives of the Animorphs young adult book series. Pritts often uses the iconography of frogs as a visual placeholder, an exercise that evolved into the animals becoming hidden easter eggs within her work. This series positions the frog as the main subject of the artist’s recursive practice with AI systems. Froge began with initial explorations of early AI text to image experiments. To achieve a Froge, 100s of prompts and 200-400 iterations are used to evolve the image into an acceptable form. Once the shape is realized, Pritts creates custom color palettes and morphing effects to finalize the composition. Pritts' Froge finally comes to life when it is cast larger than life in a reflective resin fiberglass and seated atop a pedestal where its multicolor belly can be seen.

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